The Berlusconi effect and Italian Women. Ladies, get your act together.

Before we get into this post, let me state a few ground rules. I am not a feminist. I grew up in a home with a father who worked and a mother who stayed at home early in my childhood. All the traditional fixings of an Italian father, and an American mother. But that all changed when my father decided to go into business himself. He looked to his wife, his partner, as his right hand person to make their business successful. And it was. Together my Italian father and American mother made an amazing family, a thriving business, and a happy fruitful life. That was the “traditional” Italian non-feminist upbringing I had growing up. My father cooked, and taught my mother how. They worked together to build a life, raise a family, and make decisions. But apparently this experience is in stark contrast to the typical experience young women in Italy have today. I understood this as part of what is “traditional” within the old country and things evolving slowly. But it became much more clear to me, after hearing a troubling story on the radio this weekend.

Throughout my life, I’ve been surrounded by successful women who have juggled both their families and a career. My mother is an incredibly smart businesswoman who was a trendsetter and newsmaker as a small business owner. My Aunt was one of the first women on the west coast to own a restaurant chain. My Grandmother was one of the most respected women in her community, honored for her service to the Catholic community as well as her service to the clergy who served that faith. Being a woman in my experience has never been a deterrent, but instead a badge of honor. I continue to realize that honor as recently as last week when Rational, the company I founded, made the list of top 50 woman owned businesses in Washington State.

But back to the radio show. As I listened to the interview, with three Italian/American women who are struggling to establish businesses in Italy, I was shocked at what I was hearing. A few astonishing facts that blew me away:

1. Only 10% of the Italian population graduates from college. And of this very small percent, women are a fraction.
2. Women are asked to submit their picture and “Personalità” profile with their college application to ensure their “bella presenza” or beautiful presence.
3. The top TV shows in Italy today are beauty pageant focused reality shows developed to showcase only the physically beautiful girls. Mothers across the country are on a mission to have their daughters “featured” on these shows.
4. If daughters want to go to college or work, it is seen as a failure and black mark on a father’s life to have not provided a situation for his daughter to not to have to go to school or work.
5. The merits of a woman’s contribution to her family, her society, is still seen in terms of what she contributes to her household and her husband rather than what she contributes to society overall.
6. Italy ranks 74th, below Malta and Greece, on gender equality, dragged down by its low score for women’s economic participation and opportunity, according to the World Economic Forum’s 2011 Global Gender Gap Report.
7. Roughly one in three mothers in Italy leave work to look after their families, according to a study by statistics office ISTAT. The maternal employment rate falls as children get older, while in other European countries mothers’ working rates recover as children grow up. Traditional views about the division of domestic duties all contribute to the trend.

Protest, Berlusconi, Italian Women

In February of 2011, Italian women took to the streets in protest of the Prime Minister

Italy, at least in my opinion, is one of the most advanced and progressive countries in the world. How is it that this country that I love so much is so far behind modern society where women’s basic contribution and rights are concerned? Many are calling it the Berlusconi effect. His influence was definitely a cultural barrier and deterrent to women’s progress between 1994 and 2011, the years he was in office. With allegations including sexual scandal, manipulation of the media, mafia ties, offensive jokes and comments about women and religion, he was hardly a leader working towards equality on any front.

Italian women have all the gifts, the passion, the smarts to really make a difference in their own society and the world. While I certainly don’t have all the answers, I will spend much more time researching, studying, and learning more about who is trying to change this trend. There are some brave women trying to influence the culture in the direction of supporting women as equal partners. And with Berlusconi now out, and Letta now in, perhaps new leadership will bring change. The world will be a better place when we can achieve this equality. The gap is closing in countries like the Unites States, but apparently is wide and far in the sweet spot in my heart, Italy. There is a lot, for me personally, to consider. Particularly as I watch, nurture and encourage my own daughter as she begins to make decisions about high school, college and choices that will chart her life course. Thankfully she lives within an environment and a country where she will be able to make those decisions based on the merit of her efforts rather than how she looks, or her gender.

This week’s obsession, Sicily

In my family, Sicily has always been one of those romantic places I never knew much about. Sure I’ve always wanted to visit, but with so many other wonderful places within the main “boot” I’ve just never thought about prioritizing a visit “way” down there. That is until this week. It seems, only through coincidence, that several friends have recently visited and have come home raving about unmatched beauty, the best food they have ever eaten and people that are warmer than the average Italian native. With all the recent discussion surrounding the topic, Sicily was definitely worth researching.


So I began with my most reliable source, Uncle Joey. Over lunch I brought up the topic and his eyes immediately lit up with a sparkle I had not seen in awhile. “Oh honey, it’s the MOST wonderful place I’ve EVER been to!” I was surprised by this immediate enthusiasm. Uncle Joey has been to a lot of places. His heartfelt reflection alone seemed worthy of a trip. He went onto describe what was, at least in his memory, the best trip he had ever taken. The views were so picturesque, and water a color so blue, it was almost magical. He described the freshest fish and meat he had ever eaten, normally accompanied with an innately Sicilian dish called caponata. I had heard of this dish, but had never made it. We discussed the ingredients, what he remembered about the flavor, and I was sent off from our lunch with a task. Make the caponata. If not to try something new, to perhaps bring back the flavor of Sicily that he so enjoyed.

Sicilian Caponata

After researching several recipes, and an intense debate about with raisins or without, eggplant with skins or without, we settled on what seemed to be the closest match to what he remembered. No raisins, and half of the eggplant would remain with skins. We went about chopping eggplant, olives, capers, and carefully salting the eggplant to remove all extra water. We sautéed layer upon layer until all ingredients happily settled into a low simmer. It’s a simple process that takes only a bit of patience. The finished product is one of the most versatile jars of yumminess that I have ever tasted. It’s delicious on crackers, with meat, on a salad or as a pasta sauce. While I’m sure this version is not nearly as delicious as what Uncle Joey had in Sicily, it sure was fun making it and dreaming, if even for a bit, that we might venture there some day soon.

Sicilian Eggplant Caponata

The finished product

Thoughts on Service

I’ve been thinking a lot this week about the service industry. Having grown up in it, my parents owned a grocery store for 30+ years, and having spent my career in it, it’s not a foreign concept to me. Still, I am often surprised (even today) when I have an amazing experience at one of my favorite restaurants, salon’s, coffee shops etc. On the flip side, I am actually still (even today) surprised when things go sideways and I’m left with disappointment after what would otherwise be a perfect experience – aside from the service.

In my family, we often frequent our favorite restaurants and find ourselves looking forward to seeing the servers there. They are our friends, our extended family, and really what makes our experience special. Whether it’s Shawna or Meg at Spinasse, Seth at How to Cook a Wolf or Matthew at Canlis.

Spinasse restaurant, great service and amazing food in Seattle

Each of these individuals has made our experience so special, that we remember them. And they remember us. They welcome us with warm enthusiasm and open arms every time we arrive at their establishment. They make us feel special. They get to know us, and they anticipate what we need. Most importantly, we trust them. We trust them with our time, our dollars and our experience. With this crowd, we just say, “bring us what you think we will love.” And they always do. That is the key in the service business. This trust that is established – over time – as clients and servers get to know each other is a magical balance of understanding where each other is coming from, and trusting one another to deliver. It is what makes restaurants, coffee shops, salons, stores, and agencies – great. It is what differentiates the great from the good.

Which gets me thinking about my business, Rational. Rational at its core is a service-based business. In our four-year history we have had the good fortune of working with some of the most wonderful clients, friends and colleagues in the business today. Our goal is to make sure they feel the same when working with Rational, as I feel when dining at Spinasse. They should feel taken care of, that their needs are anticipated and met before they ask, and they should trust that what we deliver not only meets their needs, but also exceeds them. They should feel like a member of our family, because they are. We would not be here without them! We must never lose sight of that fact, across our full team, no matter what role.

Our service offering relies on that careful balance of trust and expertise. If it’s not there, then the whole thing falls apart. To put ones self in service of others is something that is not easy. It’s the most challenging yet most rewarding job out there. It’s one that can become incredibly rich when both parties trust, respect and enjoy each other. I so appreciate those in my life who make my experiences so much richer, beneficial and meaningful. And for Rational, our goal will always be to make our client experiences the best they have ever had, and that the work we deliver continues to build on our relationship and the careful balance between a client and a server.

This Labor Day we made jam. Darn good jam.

This Labor Day weekend was full of all things expected. Last minute school supply shopping, exchanging one size of jeans for another, buying the right “breakfast” groceries to ensure the kidlets get off to their first day of school with at least something of substance in their bellies. But it was also full of a few indulgent moments. Dinner at Spinasse. Lunch with Uncle Joey. And a fien-fien dinner consisting of potato chips, dip and two margaritas. Another more productive moment included a brief stop at the Ballard Farmer’s Market where we picked up a few flats of the most beautiful berries that we had seen all year. Blackberry and raspberry – big juicy organic pints of yumminess.

Ballard Market Berries

So we decided to make jam. Simple, right? Our moms made jam every summer. We grew up with pantries filled with jam, pickles, carrots, applesauce and the most adorable stacked canned peaches known to man. For the menial task of making jam, our mothers even went out and picked the darn berries themselves. Big buckets full of raspberries, blackberries, even huckleberries. They were hardcore, no doubt about it. Here we were grabbing a few flats at the Market for our jam making adventure. Happily paying the farmers for “picking” our bounty of berries, we went about our task. How hard could it be?

First there was the selecting of the right jars. Do we go the classic (boring) Mason jar route? Or the new stylish Weck jars route with their pretty contrasting color seals and stainless clips? We are designers after all. Presentation is everything. After one trip to Crate and Barrel and one to Metropolitan Market, we selected Weck. Sure they were a little more complicated, but they just look better. And they were different than the classic Mason jars our mothers had used. So they had to be innately better. Right? Jars chosen as a nod to our savvier selves, we were onto the next step.

Next was the selection of the recipe. For the love. There are a lot of simple jam recipe’s out there. From Cooks, to Martha, to Epicurious, to FoodNetwork, to Ball, to the NYTimes. We finally settled on a combination of recipes, making our own along the way. We did appreciate the canning lady’s photo essay. She had lovely pictures, and step-by-step instructions on what seemed to be a very simple process. Plus, she used our Weck jars so that was a good sign.

Finally, there was the making of the jam. The careful measuring of the berries, sugar and lemon. The boiling of the berries, the jars, the lids. The boiling of what seemed like everything. There was careful cooking of the berry concoction to the perfect temperature of 220 degrees. And tasting along the way to make sure we had the right balance of sweetness. Transferring the filled jars to a boiling water bath for sealing was precarious at best. Here is where those Mason jars would have actually been easier. But in the end, we ended up with this most delicious, beautifully packaged jam that I have ever seen. Jam that would make our mothers – dare I say it – proud!


Our efforts created just a few jars. Four each of raspberry and blackberry. Quality not quantity is true in all things in life, including jam.